The Challenge.
The Cedar Street Bridge Public Market opened in May 2007. The owners needed a brand identity to communicate the historical nature of the market, the uniqueness of having a market on a bridge similar to the Ponte Vecchio in Italy, and the eclectic variety of products available inside.

The Solution.
BLC developed a brand and family of icons to be used on wayfinding signage, website and print ads. A photo shoot and ad campaign highlighted one merchant at a time giving a welcoming message and the quirky feel of the market.