The Challenge.
Silverwood came to Big Leap Creative with a desire for increased media coverage.

The Solution.
Recognizing that the real story lay in the overall destination of the region, and not entirely within the theme park itself, Silverwood and Big Leap Creative spearheaded a cooperative PR campaign that includes Sandpoint Chamber of Commerce, Schweitzer Mt. Real Estate and Seasons at Sandpoint.

The goal is to host familiarization trips and promote the cooperative. Media coverage thus far has included Chicago Sun Times, Portland Monthly Magazine, Sunset Magazine and Idaho State Journal.