Are you engaged in the conversation with your customers?
The word "relations" says it all. How does a press release build a relationship with a journalist or a potential client? um, it doesn't. We don't crank out press releases. If that's what you are looking for, we are not the firm for you. We work with you to identify your audience and your goals. A research-based strategic approach may include most or some of these items:
• Develop key messages and positioning statement
• Identify target outlets: traditional print, online, and social network technologies
• Blogger and Influencer Outreach
• Community Relations
• Online campaigns/promotions
• Pitch story ideas pro-actively
• Expert spokesperson positioning |
|
